For partners
Projects of the laboratory.
A quiet catalog of education, agencies, instruments, media, and systems grown inside HiddenRoom.
Education & research
Sound Design Institute
An educational and research project that trains sound designers for film, advertising, games, and emerging media.
02Sound of electric transport · SDI Lab
Autovoice
An interactive sound system that gives electric vehicles, buses, and motorcycles a unique voice — brand identity, experience, and road safety in one architecture.
03Audio branding agency
SoundDesigner.PRO
Russia’s first audio branding agency. Conceptual brand sound built on research — for games, advertising, and interactive media.
04The art of atmosphere
SonoTheater
Immersive sound atmospheres for exceptional private residences and considered business spaces — spatial listening powered by SonoEngine.
05Stories told in sound
SonoTales
Worlds told in sound for SonoTheater — sound stories and narrated journeys you step into, from northern forests to imagined habitats.
06The technology within Sono
SonoEngine
Server-side neural sound creation, procedural scene composition, and spatial presentation — the internal core of the Sono family.
07Systems & process
Digital Transformation Lab
A HiddenRoom laboratory for digital transformation — helping teams rethink products, workflows, and media systems at the intersection of sound and technology.
08Audio steganography · 2019
SoundGram
A 2018 technology for embedding durable metatags and markers into an audio stream — steganography with cryptographic resilience.
09Percussion instrument
Shakker
A musical instrument from the laboratory — a percussion voice designed for expressive rhythm, tactile play, and distinctive sonic character.
10Algorithmic noise reduction · 2019
SoundGram NR
A 2019 algorithmic noise-reduction system — cleaner signal paths for recordings, communications, and media pipelines.
11Strength training robot
X-Machine
An AI strength-training robot that emulates the geometry of 80+ machines — adaptive resistance, injury-aware workouts, and compact footprint.
12Animated series
Tsyp-Tsyp
An animated series with roughly one billion views — a mass-audience story world that grew far beyond the laboratory that helped shape it.
13AI note-taking device · 2022
SDI Rec
A compact clip recorder that turns voice into structured notes, speaker separation, and multi-agent analysis — always at hand.
14Film industry social network
Kinodelo
A 2011 casting and portfolio platform connecting actors and studios — search, castings, school content, and moderated profiles.
15Extreme sports film festival
V Dvizhenii
Russia’s first open festival of short extreme-sports video — land, water, air, city, and mountains on one screen (Moscow, 2011).
16Advertising & video production
Kinodelo Production
A 2012 advertising and video production studio — commercials, film craft, and media work under the Kinodelo / New Time Investment umbrella.
17Interactive product demos
CarTaster
A 2012 interactive 360° application for experiencing cars, helicopters, and yachts — doors, controls, sound, and dealer follow-up in one product.
18Web & media studio
NTI Systems
New Time Investment / NTI Systems — a studio for websites, new media platforms, and digital production supporting the early Kinodelo and festival projects.
19Day of sound in Russia
Sound Sunday
Russia’s first Day of Sound — free masterclasses, talks, and gear demos for professionals and curious listeners, launched with the Museum of Moscow in 2015.